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The White House is now partnering with popular dating apps in the battle against COVID-19, President Joe Biden's senior COVID-19 adviser announced Friday.
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Multiple dating apps like Tinder, Hinge and OkCupid are joining the White House's effort to encourage vaccinations against the virus and to help those vaccinated meet others who got the shot with particular virtual features such as vaccine badges.
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'We have finally found the one thing that makes us all more attractive, a vaccination,' Andy Slavitt said Friday during a virtual briefing where the nation's top infectious disease expert Dr. Anthony Fauci could be seen smiling alongside the Centers for Disease Control and Prevention director Dr. Rochelle P. Walensky and U.S. Surgeon General Dr. Vivek Murthy.
Tune in now for this morning’s COVID-19 briefing with Dr. Fauci, Dr. Murthy, Dr. Walensky, and Andy Slavitt. https://t.co/zI4rfnMmTB
— White House COVID-19 Response Team (@WHCOVIDResponse) May 21, 2021Slavitt pointed out that these apps cater to more than 50 million Americans as some of the world's most popular non-gaming apps. Others mentioned included Bumble, Match and PlentyofFish.
'We do know that in addition to schooling, financial loss, stress levels, the pandemic also had a negative impact on young people's social lives,' he said before announcing the never before seen partnership with dating apps. 'Social distancing and dating were always a bit of a challenging combination.'
These dating apps will now let users who received their COVID-19 shot display badges of proof on their profiles as well as use filters to swipe through singles that have been vaccinated only. The apps will also help people locate vaccination sites and offer premium content.
Video: White House partners with dating apps in hopes users swipe right on vaccinations (Reuters)
'A recent survey showed that more than half of Gen Z are only interested in going on dates with people who are vaccinated,' Tinder said in a statement about teaming up with the White House to help 'Gen Z get vaccinated ahead of a summer to remember.'
Slavitt said that according to OkCupid, users who display their vaccination status are 14 percent more likely to match with someone.
Tinder will let its members display stickers on their profile with sayings such as 'I'm Vaccinated' or 'Vaccines Save Lives.'
Whoever displays those stickers from June 2 through July 4 will receive a free 'Super Like,' according to Tinder.
The platform said mentions of 'vaccine' increased 800 percent since the pandemic began with many users beginning to display it in their bio.
'Mentions hit an all-time high in April, the first month that all adults in the U.S. were eligible to receive a vaccine,' the dating app revealed.
Slavitt said that the White House's partnership with dating apps will 'help people meet people who have that universally attractive quality.'
Newsweek reached out to the White House for additional comments.
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© Provided by People Getty Dating AppsThe White House is continuing to encourage people to get the coronavirus vaccine by partnering with a slew of the nation's most popular dating apps, allowing users to signal their vaccination status with special stickers and badges, and offering incentives like free 'Super Likes' to those who have received their shots.
© Getty Dating AppsAccording to an announcement made by the White House Friday, apps including Hinge, Tinder, OKCupid, BLK, Chispa, Plenty of Fish, Bumble and Badoo will offer premium content to users who can offer proof of vaccination.
Campaigns will vary app to app, and 'will include information on where to find COVID-19 vaccine sites, vaccination badges for singles to display on their profiles, as well as free 'Super Likes' and other boost-type features for U.S. users who say they are vaccinated,' according to a press release from the Match Group.
On OKCupid, for instance, users will soon be able to add an 'I'm Vaccinated' badge to their profile, and be featured within 'Vaccinated Stacks,' which allows users to search for matches by vaccination status.
According to OKCupid, those who are vaccinated or say they have plans to get vaccinated receive 14% more matches on average than those who don't plan to get the shot.
White House Dating Apps
Bumble and Badoo will also offer vaccinated badges, and give users who have been vaccinated credits to exchange for premium features like Spotlight and Superswipes.
Video: White House teams up with dating apps to reach U.S. vaccine goal (NBC News)
The campaigns are set to launch May 24 and run through July 4 and, by all indications, will be mutually beneficial for both the White House — which has a goal of seeing 70% of American adults vaccinated by the Independence Day holiday — as well as the app users themselves.
RELATED: How to Get Promotions, Prizes and Freebies with your COVID-19 Vaccine
President Joe Biden had promised to reach 100 million vaccine shots in the U.S. during his first 100 days in office, and met that goal more than 40 days early in March.
While vaccinations continued to increase into April, the average daily pace of the shots has since slowed down considerably and is nearly half that of last month, according to data from the Centers for Disease Control and Prevention.
White House Dating Apps
The White House has worked to encourage those who are hesitant to get vaccinated by partnering with social media companies like Facebook and Twitter, and brands such as McDonald's, which earlier this month kicked off a vaccine awareness campaign with a billboard in Times Square.
The billboard features information from the Department of Health and Human Services (HHS) and the White House's We Can Do This campaign, which directs people to nearby vaccine appointments and offers safety information.
In July, McDonald's will offer redesigned McCafe cups and delivery seal stickers featuring the 'We Can Do This' slogan and design.
While the rate of COVID-19 cases in the U.S. is on the decline, Dr. Anthony Fauci has warned Americans not to get 'complacent,' and to continue taking safety precautions.
'The number of vaccines that we've gotten into the arms of people is a good start [but] we want to keep going, and get a lot of people vaccinated,' he told Today co-host Savannah Guthrie.
As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Some of the information in this story may have changed after publication. For the latest on COVID-19, readers are encouraged to use online resources from CDC, WHO, and local public health departments. To help provide doctors and nurses on the front lines with life-saving medical resources, donate to Direct Relief here.